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      <p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">It’s cold here.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">The weather has taken a turn for the worse and we are into the harsh grind towards Chinese New Year, after which we typically get one more cold blast and then the first signs of spring start to emerge.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Luckily, living in a country with a such extreme latitudes as Japan, you can get a way from the cold relatively easily without going ‘overseas’. You can, conversely go much colder and more snowy if that is your thing.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">We are going warmer, much warmer in just a few days, with a diving trip to the extreme south west that will include turtles, mantas and hopefully, for me at least, the occasional shark; more of that later.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"></p>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Insights</strong>  </p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#313131;background-color:transparent;">
      <p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">I am currently working with a client who represents a number of very exclusive furniture and material manufacturers from Europe and South East Asia and during the course of our sessions we have been giving a substantial amount of time to discussing emerging interior design trends for this year. She travels around Europe and Asia quite a lot every year and often returns to Japan full of excitement and energy desperate to tell me and others about what is driving product design outside of Japan. This has led me to developing sessions and materials to help talk about these trends in a more naturally engaging manner.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">I have done this before with other clients and one thing I have realised this time is that although the trends change year on year, or near enough, the words that are used to describe the different trends always stay the same. So we continually encounter expressions such as ‘elevate/elevated’, ‘curate/curated’, layer/layered’ etc. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">These are what I like to call ‘magic words’. ‘Magic’ in that when used in the correct context they add power to what you want to say. They create engagement and interest and help understanding, without being too obvious; they add a little ‘mystery’, which is all important when story-telling (more about story telling in coming briefs).</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">The trends may change as fashions come and go but the critical vocabulary remains timeless and unaffected by change or whim.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Here are a couple of links to articles covering this year’s main design trends. See if you can find the ‘magic words’ that are used to both describe and explain and to create intrigue and interest.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""><a href="https://www.architecturaldigest.com/story/interior-design-trends-2024" rel="nofollow" style="color:#0e8ac4 !important;">Architectural Digest — 5 Interior Design Trends That Will Define 2024</a></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""><a href="https://www.elledecor.com/design-decorate/trends/a45997631/interior-design-trends-2024/" rel="nofollow" style="color:#0e8ac4 !important;">Elle Decor — 9 Interior Design Trends to Watch in 2024</a></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"></p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#313131;background-color:transparent;">
      <p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">By the mid 2000s I had read every Murakami Haruki book that had been translated into English. I was living in Beijing, The Olympics were looming and I was reading ‘Kafka on The Shore’ and thinking when I am done with this, I am done with Murakami. Every character, plot, sub-plot is the same from book to book. The same collection of eccentric, uptight, pre-pubescent, challenged, hopeless individuals inhabiting dark, surreal, alternate yet strangely familiar environments.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Last year a dear friend in Bangkok (with more than a passing resemblance to many of Murakami’s protagonists) recommended ‘Killing Commendatore’. My friend’s book recommendations have always been spot on so I relented and ordered a copy. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Not much has changed.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Every character, plot, sub-plot is the same as I remember. The familiar collection of eccentric, uptight, pre-pubescent, challenged, hopeless individuals inhabiting dark, surreal, alternate yet such familiar environments are still on the loose. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">There is even a well that people go down into to look up at the moon from (I recall reading that a couple of decades ago in Greece in a completely different book).</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Yet so much as has changed in these near 20 years. I now live in Japan and every place name has a completely different significance to me. Or should I say <span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">is</span> significant to me; whereas before they were merely words on paper. I have found out that Murakami actually lives quite close to me and we seem to inhabit very similar worlds. Somewhat disconcertingly when he now writes about a mountain road, cafe or village, chances are I now know it.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">This made me think about how, when we communicate — if we can do so in a way those we are communicating with can relate closely to the ideas we want to express. If they can find meaning or familiarity with the words we are conveying; their experience will become so much richer and more vivid. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">Our ideas can then come to life through the communication.<br><br>Whether we use metaphor, analogy, story-telling techniques or tailor <br>our vocabulary to appeal to the listener; for maximum engagement, <br>we should always endeavour to communicate in terms that people find meaningful and relatable.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">It also made me realise that repetition is not always a bad thing. If a formula works why not reuse it? If a particular motif or character type gets your point across perfectly then exploit that motif or type — it will make sure the message resonates.<br><br>The story is, of course, very atmospheric and more than a little creepy <br>(I have always admired Murakami’s ability to summon a dark, menacing atmosphere) and I have found the perfect soundtrack in Robert Turman’s ‘Flux’. <br><br>First recorded on C60 tape and released in 1981, ‘flux’ was recently <br>re-released and is hailed as one of the greatest ambient music recordings of all time. Turman uses kalimba and xylophone along with beautiful, delicate piano, tape loops and drum machine to create something sombre, melancholy and achingly beautiful. <br><br>Amazing that it survived to today given that Turman remembers originally less than 50 tape copies ever being made. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">It is sublimely minimal and ambient but veers off occasionally into <br>what, somewhat exotically, almost sounds like gamelan.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:normal;margin-top:0px;margin-bottom:0px;" class="">You can hear it here.</p>
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